Most classic car owners know their vehicle turns heads on the road. But there's another kind of spotlight that more and more owners are discovering when they see their car as a music icon.

Production teams are constantly searching for classic and iconic vehicles that bring something real and distinctive to music videos. Increasingly, they're finding them on DRIVESHARE and BookAclassic by DRIVESHARE, and we love seeing our owners' cars in the finished product.

A 1965 Volvo and a music video moment

BookAclassic by DRIVESHARE owner Martin's 1965 Volvo P1800S recently had a moment of stardom. The car was chosen by Seafret, the UK-based duo known for their emotional, acoustic-driven sound, to feature in the video for their track Cloud.

The behind-the-scenes images say it all: a beautiful classic car, the right light, the right location. You can watch the video yourself below and see Martin's car take the spotlight:

Martin didn't have to audition for the role. His car was listed on the platform, the production team found it, and the rest followed. That's how straightforward it can be.

What productions are looking for

Music video directors, commercial producers and photographers aren't looking for showroom perfection, they're looking for character. A car that works on camera, that has presence, that tells a story without needing a word of dialogue.

Classic cars do this naturally. The lines, the chrome, the era they belong to... all of it translates beautifully on screen. Whether it's a 1970s muscle car for a high-energy video or something more distinctive like Martin's P1800S, there's always a brief looking for exactly what you have.

Productions also tend to need vehicles at short notice. A listing that's well presented, clearly described and actively managed is the one that gets the booking request.

What it means for you as an owner

A music video or commercial booking is typically a chauffeured or event hire, so the car is on set, looked after, and often barely moves. It's one of the lower-risk ways to put your car to work, and the results can be very rewarding.

If your listing is live on DRIVESHARE, you're already in the running. Why not tell a friend or colleague who has a classic car to list theirs too? And if it's not, why not list your car on DRIVESHARE now and let music video producers find you?

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