We’re excited to officially announce our partnership with Booking.com on The Ultimate Route 66 Road Trip. The campaign brings together iconic classic cars, one of the world’s most famous roads and a movie-inspired road trip experience built around the spirit of Route 66.
Guests will travel from Albuquerque to Santa Fe in a selection of unforgettable vehicles, celebrating nearly 100 years of one of America’s most legendary highways.
The road to freedom
For generations, Route 66 has represented freedom, adventure and the romance of the open road.
It’s appeared in films, music and popular culture for decades, becoming far more than just a route between places. For many people, it’s still the ultimate American road trip. That’s exactly what made this collaboration feel like such a natural fit for DRIVESHARE.
More than car rental
DRIVESHARE has always been about more than simply getting from A to B. We connect people with classic and iconic vehicles owned by passionate enthusiasts across the US and beyond, helping turn exceptional cars into memorable experiences.
Whether it’s a wedding, a film shoot, a weekend drive or a road trip like this one, the car becomes part of the story.
Coverage rolling in
Over the last week, the campaign has already featured in outlets including USA Today, Yahoo! Travel, Time Out, AOL, CBS LA and MSN, with DRIVESHARE featured as the vehicle partner behind the experience.
For us, this is another exciting example of where the platform is heading and the kind of opportunities becoming available to owners through DRIVESHARE.
As the platform continues to grow globally, partnerships like this help put both DRIVESHARE and our owners in front of entirely new audiences.
We’ll also be sharing more behind-the-scenes content, coverage and partnership activity over the coming weeks. You can follow along across our social channels for more from the partnership.
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